Marketing

Critical Marketing Activites For A Startup

Question: When taking a new start up out to market, what is your advice in terms of critical items to consider in terms of marketing activities? Answer (Brad): Anyone that knows me has heard me say “I hate marketing” so I’m probably biased against this question.  Of course, I have Regis McKenna’s legendary HBR article…

How Important is Brand Image at The Early Stages?

Q: I’m involved in a start up where we’ve made a lot of progress.  We’re currently in our coding stage but there are a lot of undefined areas as far as usability and layout are concerned.  A few of the team members strongly believe its necessary to get professional help from experienced designers on usability…