Sales is a Science, not an Art

Today’s great VC post comes from our partner Seth Levine–  “Sales is a Science, not an Art.”  I agree with Seth’s take on sales.  The most successful sales organizations are metric driven folks who really have control over all the “levers” that can be pushed and pulled to affect change. 

Given the distributed nature of the sales workforce, it’s really important to have a definitive process to avoid wasting a lot of time and having high turnover.