Posts Tagged ‘market size’

Roberts: You Can Never Size a Market in Excel

Bryce Roberts (OATV) totally nails it in his post titled You Can Never Size a Market in Excel. The punch line is:

“In every single case that I’ve seen this question (“how big can it get”) persist over more than 2 meetings, it has NEVER been resolved. NEVER.”

There’s plenty of great stuff in the post – go read it.

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